12 Types of Corporate Videos
A corporate video is probably one of the most popular and effective ways to engage with your clients today. But before you delve deeper into video marketing and start drafting out your strategy, you must identify your goal and understand what your options are. Look into these 12 types of corporate videos and see which one might be a good fit for your business. It definitely can be more than one, so don’t limit yourself!
1) Explainer video
If the first thing that comes to your mind is a “how-to” tutorial, you’re on the right track. But this is just a part of what explainer videos can be. They might also be short-form videos that feature your company’s product or business idea. Since you want to catch your audience’s interest, make sure to go beyond just being informative. Allow yourself to be creative and try experimenting with different formats - from live-action explainers to animated videos.
2) Brand video
Similar to a previous one, a brand video highlights your company’s services in a way that immediately grabs the audience's attention. For this one, you want to think about how to create an emotional connection with your potential clients/customers and establish trust using a less than a minute-long piece. As challenging as it may sound, working on a brand video might help you stretch your creative muscles and learn more about your audience’s needs.
3) Testimonial video
If you have excellent reviews from your clients, don’t hesitate to show off a little bit! You can think of a testimonial as an individual genre or as a nice addition to a brand video. Depending on your vision and ambitions, you can create a testimonial video in many different ways. For instance, you can have your clients speaking on camera and giving feedback on your products/services. Alternatively, you can create a short animated presentation showing reviews that your clients provided you in writing. The choice is yours!
4) Company culture video
To build a strong connection with your client, it’s important to show the real people behind the brand. A company culture video is one of the ways to do it. Showcasing a positive environment in your company and your employees’ dedication will make a good impression on your target audience. So, why not give it a try? You can collect employee testimonials, or give your audience an office tour, for example. Spend some time brainstorming this with your production crew and making your company culture video unique.
5) Webinar / Conference video
This one might be the simplest to capture, especially if you choose to record it on a teleconferencing platform. Hosting & recording a webinar or a conference allows you to give an informative presentation to your audience and engage them in a conversation. This is another way of creating strong connections with potential clients (or maintaining the relationship with existing clients) and establishing your brand.
6) Corporate events capture
From board meetings to team-building activities or award ceremonies - you can decide what you want to capture and why. Do you want to inform your clients about a new product launch to promote your brand? Or do you want to show appreciation to the employees who made a valuable contribution to your business? Decide on your purpose first, think about how this type of video will benefit your business, and choose the right format. Finally, you want to know if you are going to showcase the final products publicly or privately, within your company.
7) Social Media video
Social media platforms are the best for engaging with your customers and increasing their awareness of your brand. So take advantage of it! The good news is that you don’t always have to spend hours on set to shoot a film for your social media. You can make a short piece by yourself in just a few minutes. Also, check your archives and see if you can use the fragments of the videos you already have. Finally, try utilizing different social media assets to make your piece stand out. And remember to keep it short and sweet.
8) FAQ video
This is an alternative to a conventional FAQ section that you might have on your company’s website. Whether you should have a FAQ video or not depends on the product/service that your business features online. If you sell something that requires assembling - furniture, for example - you might want to add a “how-to” video piece to your FAQ page; it might work for customers better than long written instructions. If you choose to go for it, think about the format of a FAQ video: you can capture an actual person speaking on the camera or use animation.
9) Training video
This one suits best for the company’s internal communications. You can use it to train new employees or provide career enhancement training for those who’ve been working for your business for a while. Just like with “how-to” and “FAQ videos,” you can try different formats - live-action video or animation - to see what works best.
10) Recruitment video
Recruitment video has a purpose to attract potential job seekers to your company and encourage them to apply for vacant positions. This one can combine the elements of a company culture video, brand video, and probably a testimonial video as well. With a recruitment video, you want to showcase the best aspect of your organization and establish connections with potential employees. Depending on your ambitions, you can either do it yourself or involve a professional production crew to help you out. In either way, creative freedom is all in your hands!
11) Advocacy & Fundraising video
This one might be especially relevant for non-profit companies that aim to increase awareness of certain social issues and inspire people to take action. To make a compelling video, it’s important to have a strong narrative that will evoke emotion in the audience and encourage them to respond. Also, for this type of video, the format usually matters a lot because you want to set a specific mood for your audience. With lots of things to consider you might probably want to involve a production company to help you convey a powerful message through a short piece. Otherwise, make sure to invest your time in writing a good script and utilizing the best assets that you have for your advocacy & fundraising campaign.
12) Holiday greeting video
If you want to create a holiday spirit in your company or show appreciation to your employees, vendors, or clients, go for this one! Creating a holiday greeting video for your own company might be great for maintaining a warm and friendly environment and connecting to your employees. Else, it is a good way of keeping in touch with your clients and making them choose your brand again in the future. Think about giving this nice gift to people who contribute to your business one way or another.